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MB Partners are delighted to announce that Blue Square, the experiential marketing agency, will be teaming up with Mark Blundell for the 2019 British Touring Car Championship season. With a proven track record in helping some of the world’s biggest brands to accelerate their performance, Blue Square join forces with the former Formula One star as he confronts a new challenge this year.
Supporting brands across retail, digital, experiential, events, business intelligence and many more channels, Blue Square provide brands with a significant competitive advantage through end-to-end operations that cover promotion, brand ambassadors, forecast analysis, business consultancy, people recruitment, social media amplification and much more.
With his return to elite level competition providing one of domestic motorsport’s biggest stories this year, Blundell is delighted to be teaming up with the marketing industry leaders at Blue Square.
“I’m extremely pleased to be teaming up with Blue Square for my BTCC campaign. They are the experts in field marketing and we look forward to working with them on some exciting activations this year and hosting plenty of their guests and team trackside throughout the year.”
Equally pleased with the newly formed partnership, Andrew Leaver, Managing Director at Blue Square is excited at the opportunities that lie ahead alongside the new partnership.
“As a company that understands the importance of connecting brands with their audience, this is an exciting opportunity for us as we look forward to connecting with Mark’s and the Championship’s loyal fan base who were out in full force during the season opener.”